DTI warns public vs. mall freebie marketing scheme
posted 12-Jul-2019  ·  
383 views  ·   0 comments  ·  

 The Department of Trade and Industry has warned the public against various marketing schemes in certain mall establishments that offer freebies as a means to attract prospective buyers and mall-goers to enter into a consumer transaction with the company.

Saying that such business practices violate certain provisions of Republic Act 7394 or the Consumer Act of the Philippines, the DTI regional office asked the public to take precautionary measures and exercise diligence and prudence in dealing with these business establishments.

In the scheme, a sales associate or agent aggressively persuades or entices or even pressures the customer in buying the product at a discounted price, to the point of inquiring if the customer has debit or credit card even to the extent of asking the said cards to be handed over to him.

The products do not have price tags, thus, consumers have no means of validating the price as well as the discount given.

After further persuasion or enticement, the sales associate or agent, taking advantage of the lack of time and the general condition of the environment, would swipe the card to charge the customer for the product being offered for sale.

The DTI said its communication lines are open for complaints and queries at Tel. Nos. 480.5721 or 480.5720 loc. 109. They can like the agency on Facebook @ DTI.Region5 or follow it on Twitter @DTI.Region5 (Bhem Berango, DTI-Bicol).


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