DTI launches 1st OTOP Hub in Catanduanes
posted 10-Dec-2019  ·  
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Pursuing its marketing interventions for assisted Micro, Small and Medium Enterprises (MSMEs) in the province, the Department of Trade and Industry (DTI) recently launched its first OTOP PHILIPPINES HUB (OTOP.PH) at the Catanduanes Colleges building in Salvacion, Virac.

Formerly the Catanduanes Pasalubong Shop, the corner store was refurbished to fit into the qualifications of an OTOP Hub.

Last Oct. 25, 2019, the Hub was formally opened, with DTI-5 Regional Director Engr. Jocelyn L.B. Blanco, Provincial Board Member Arnel Turado, Virac Mayor Sinforoso Sarmiento, Virac Councilor Ephraim Antonio Gianan, Caramoran Mayor Glenda Aguilar, PIA InfoCen Manager Edna A. Bagadiong, and Virac LDRRMO/Livelihood Coordinator designate Mariel Tabuzo as guests. 

After the blessing, a short program was held with the welcome address delivered by DTI Catanduanes officer-in-charge Maria Belma Escueta and messages of support rendered by RD Blanco, Mayor Sarmiento, and Councilor Gianan. 

Following the signing of a Memorandum of Agreement between RD Blanco and OTOP Hub owner Evelyn Bonifacio, the latter rendered her acceptance speech as a conduit in the OTOP.PH Program. Witnessing the ceremony were DTI Catanduanes-assisted MSMEs belonging to the Processed Food industry as well as the Wearables & Homestyle Industry. 

OTOP.PH or One Town One Product is part of an ecosystem of current entrepreneurship programs intended as a branding and marketing platform and with product development as an integral component. OTOP.PH stores nationwide showcase their “pride-of-place” while giving way also for the OTOP “best products” across provinces and regions in support to traditional products and artisans in the Philippines. This means that in time, Catandungan products should find its way in OTOP.PH outlets in Metro Manila, in Visayas and even in Mindanao. In its initial year though, OTOP.PH Catanduanes shall maintain its array of local products while negotiations are still underway for product “barters” with other provinces. (Geraldine L. Bagadiong/Planning & Information Officer/ DTI Catanduanes)


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